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ABOUT PURE
Fashion & Pure
Quality fashion isn’t just about design and top sellers but also about true responsibility and transparency.
Our PURE collection meets the strictest ecological and social requirements of the Global Organic Textile Standard (GOTS). This starts in the growing fields and ends with the final production. The result is beautiful on trend pieces created with the earth in mind.
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Cosy & Conscious
Sustainable knitwear from PURE by Ulla Popken
Cradle to Cradle is the hot topic right now. No wonder, after all, it's the next level of sustainability. The idea behind this is very simple: products are manufactured from thre outset in such a way to consider their end of life. Materials used can be composted without harmful residues.
With PURE, we are now entering the cycle of nature with our first recyclable textiles.
With PURE, we are now entering the cycle of nature with our first recyclable textiles.
GOTS
FAIRNESS ISN'T A QUESTION OF CHANCE
GOTS (Global Organic Textile Standard)is a textile label that various international organizations have jointly developed to provide transparency to the entire textile change of organic clothing.
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Every style in the PURE collection is GOTS certified and meets the following standards:
- At least 70% natural fiber
- At least 95% organic wool
- Ecological methods are used in the preparation of the fibers
- Compliance with social aspects
- No synthetic additives
- Constant visits in production facilities
PURE LINGERIE
KIND TO YOUR SKIN & THE EARTH
PURE doesn’t just mean wearing fashion that is on trend. It also means taking responsibility to protect the earth.
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OUR RESPONSIBILITY
FAIR FASHION
As a family-owned company, responsible business is part of our DNA. Our actions are part of a long-term plan for fairness and sustainability. This includes our employees, consumers, producers, partners and service providers. Society as a whole, is essential for us as a global fashion company.
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Environmental responsibility
We look closely at our business activities to protect the environment and the climate. We set targets to improve our standards and reduce environmental impact.
We look closely at our business activities to protect the environment and the climate. We set targets to improve our standards and reduce environmental impact.
Social responsibility
We respect every individual and want a fair and cooperative partnership. This is something we will continue to do each day with our customers, employees and suppliers.
We respect every individual and want a fair and cooperative partnership. This is something we will continue to do each day with our customers, employees and suppliers.
Product responsibility
We place the highest standards on quality and the use of sustainable material in our products. Our responsibility does end there. We also set high standards when it comes to the transportation of our products to you.
We place the highest standards on quality and the use of sustainable material in our products. Our responsibility does end there. We also set high standards when it comes to the transportation of our products to you.