The model poses in a pink skirt and white jumper in a field
PURE - FAIR FASHION
Sustainable and GOTS-certified fashion collection

PURE

PURE FASHION JOY

Good fashion comes not only from winning cuts and skilful designs, but also from genuine transparency and responsibility. With our PURE collection, we meet the strict ecological and social criteria of the Global Organic Textile Standard (GOTS) along the entire production chain - from field to fashion. The result? Brand-new pieces that are bang on trend.
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PURE Lingerie

KIND TO BOTH SKIN AND THE ENVIRONMENT

PURE doesn't just mean wearing fashions that are bang on trend - it also means taking responsibility. Discover the PURE lingerie collection too.
GOTS Logo

GOTS

FAIRNESS ISN'T A QUESTION OF CHANCE
GOTS (Global Organic Textile Standard) is a textile label that various international organisations have jointly developed to bring transparency to the entire textile chain of organic clothing.
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Every style in the PURE collection is GOTS certified and meets the following standards:
  • At least 70% natural fiber
  • At least 95% organic wool
  • Ecological methods are used in the preparation of the fibers
  • Compliance with social aspects
  • No synthetic additives
  • Constant visits in production facilities
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Our responsibility

FAIR FASHION
As a family company, responsible business is part of our DNA - our actions follow a long-term strategy characterised by fairness and sustainability. Because responsibility towards our employees, consumers, producers, partners, service providers and society as a whole is essential for us as a global fashion company.
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Environmental responsibility
We look closely at our business activities to protect the environment and the climate. We set targets to improve our standards and reduce environmental impact.
Social responsibility
We respect every individual and want a fair and cooperative partnership. This is something we will continue to do each day with our customers, employees and suppliers.
Product responsibility
We place the highest standards on quality and the use of sustainable material in our products. Our responsibility does end there. We also set high standards when it comes to the transportation of our products to you.
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Inspirations