PURE BY ULLA POPKEN

Sustainably Produced & GOTS certified

PURE BY ULLA POPKEN
Sustainably Produced & GOTS certified
Woman in ripped T-shirt and beige jeans sitting in front of a white rock

ABOUT PURE

Fashion & Pure

Quality fashion isn’t just about design and top sellers but also about true responsibility and transparency.
Our PURE collection meets the strictest ecological and social requirements of the Global Organic Textile Standard (GOTS). This starts in the growing fields and ends with the final production. The result is beautiful on trend pieces created with the earth in mind.
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PURE LINGERIE

KIND TO YOUR SKIN & THE EARTH

PURE doesn’t just mean wearing fashion that is on trend. It also means taking responsibility to protect the earth.
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FAIRNESS ISN'T A QUESTION OF CHANCE

GOTS (Global Organic Textile Standard)is a textile label that various international organizations have jointly developed to provide transparency to the entire textile change of organic clothing.
Every style in the PURE collection is GOTS certified and meets the following standards:
  • At least 70% natural fiber
  • At least 95% organic wool
  • Ecological methods are used in the preparation of the fibers
  • Compliance with social aspects
  • No synthetic additives
  • Constant visits in production facilities

LAYERING LOOKS

UNIQUE SUSTAINABILITY

Our PURE collection has an array of fabric options. The styles are made in a variety of lengths for layering. Create a multi-layered look and mix and match the silhouettes and earth tone colors.
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OUR RESPONSIBILITY

FAIR FASHION

As a family-owned company, responsible business is part of our DNA. Our actions are part of a long-term plan for fairness and sustainability. This includes our employees, consumers, producers, partners and service providers. Society as a whole, is essential for us as a global fashion company.
Environmental responsibility
We look closely at our business activities to protect the environment and the climate. We set targets to improve our standards and reduce environmental impact.
Social responsibility
We respect every individual and want a fair and cooperative partnership. This is something we will continue to do each day with our customers, employees and suppliers.
Product responsibility
We place the highest standards on quality and the use of sustainable material in our products. Our responsibility does end there. We also set high standards when it comes to the transportation of our products to you.