Ulla Popken turns 35
Welcome to HER STORY. For our 35th anniversary we launched a new logo and a new product line. Some of these styles are from our first line in 1987 in memory of our founder. She was a pioneer for equal rights for women and fashion. Enjoy rediscovering these designs.
In the past women who wore a size 12 had to buy clothes at maternity stores. For our founder, Ulla Popken, this was unacceptable. She decided she would launch her own label. This innovative approach allowed women to decide what fashion meant to them.