Ulla Popken Logo

Ulla Popken turns 35

Welcome to HER STORY. For our 35th anniversary we launched a new logo and a new product line. Some of these styles are from our first line in 1987 in memory of our founder. She was a pioneer for equal rights for women and fashion. Enjoy rediscovering these designs.

Fashion Refresh

In the past women who wore a size 12 had to buy clothes at maternity stores. For our founder, Ulla Popken, this was unacceptable. She decided she would launch her own label. This innovative approach allowed women to decide what fashion meant to them.


We design clothing for all shapes. We let individuals focus on their own style and taste. Each season we look for fresh new designs. Join our community.
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